TY  - BOOK
AU  - Strauss,Judy
AU  - Adel El- Ansary.
AU  - Frost,Raymond
TI  - E-marketing
SN  - 9788120330320 (pbk.)
U1  - 658.872 
PY  - 2007///
CY  - New Delhi
PB  - Prentice-Hall of India
KW  - Internet marketing
N1  - Includes bibliographical references (p. 431-438) and index; Part I: E-Marketing in context - 1. Convergence - 2. Strategic E-Marketing - 3. The E-Marketing plan -- Part II: E-Marketing environment - 4. Global markets - 5. Ethical and legal issues -- Part III: E-Marketing strategy - 6. Marketing knowledge - 7. Consumer behavior - 8. Segmentation and targeting strategies - 9. Differentiation and positioning strategis -- Part IV: E-Marketing management - 10. Product - 11. Price - 12. The internet for distribution - 13. E-Marketing communication - 14. Custorem relationship management -- Appendix A: Internet penetration worldwide in 2004 - B: Glossary - C: References - Index
ER  -