International marketing /
Philip R. Cateora, Mary C. Gilly, John L. Graham.
- 16th ed.
- New York, NY : McGraw-Hill/Irwin, c2013.
- xxxiii, 638 p. : col. ill. ; 29 cm.
Includes indexes.
9780073529974 (hbk.) 0073529974 (hbk.)
Export marketing. International business enterprises.