TY - BOOK AU - Cateora,Philip R. AU - Gilly,Mary C. AU - Graham,John L. TI - International marketing SN - 9780073529974 (hbk.) U1 - 658.84 PY - 2013/// CY - New York, NY PB - McGraw-Hill/Irwin KW - Export marketing KW - International business enterprises N1 - Includes indexes ER -