Burns, Alvin C. <br/><br/>
Marketing research / 
Alvin C. Burns, Ronald F. Bush ; International edition contributions by Nilanjana Sinha. 
 - 7th ed., int. ed. 
 - Harlow :  Pearson,  c2014. 
 - 487 p. :  ill. (some col.) ;  26 cm. 
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/><label>ISBN: </label>0273768514 (pbk.) 9780273768517 (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research.
<br/><br/><label>Dewey Class. No.: </label>658.83  / BUR 2014