Baran, Stanley J. <br/><br/>
Introduction to mass communication :  media literacy and culture / 
Stanley J. Baran. 
 - 6th ed. 
 - New York :  McGraw-Hill,  c2010. 
 - xxiv, 450, [42] p. :  col. ill. :  28 cm. 
<br/><br/>Includes bibliographical references (p. R-1 - R-12) and index. 
<br/><br/><label>ISBN: </label>0073378909 (MHID) 9780073378909 (pbk.) 9780071078771 (pbk. : int. ed.) 0071078770 (pbk. : int. ed.) 9780070169135 0070169136 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Mass media.<br/>Mass media and culture.<br/>Media literacy.
<br/><br/><label>Dewey Class. No.: </label>302.23  / BAR