TY  - BOOK
AU  - Masterman,Guy
TI  - Strategic sports events management: an international approach 
SN  - 0750659831 (pbk.)
U1  - 796.069 
PY  - 2004///
CY  - Oxford
PB  - Elsevier/Butterworth-Heinemann
KW  - Sports administration
KW  - Cross-cultural studies
N1  - Includes bibliographical references and index; 1. The sports events industry - 2. Event organizations - 3. The sports event planning process - 4. Impacts and legacies - 5. Financial planning and control - 6. Event revenue maximization - 7. The bidding process - 8. Event implementation - 9. Marketing planning and implementation - 10. Innovative communication - 11. Sports event sponsorship - 12. Research and evaluation - Index
ER  -