Foley, John,  1955- <br/><br/>
Balanced brand :  how to balance the stakeholder forces that can make or break your business / 
John Foley with Julie Kendrick. 
 - 1st ed. 
 - San Francisco, CA :  Jossey-Bass,  c2006. 
 - xv, 187 p. :  ill. ;  24 cm. 
<br/><br/>Includes bibliographical references (p. 163-166) and index. 
<br/><br/>Strong brand, strong reputation -- Measuring brand and reputation -- The BalancedBrand System -- Brand assessment -- Stakeholder assessment -- Stakeholder return on investment -- Balanced culture -- Balanced conversation -- Creating and maintaining balance. 
<br/><br/><label>ISBN: </label>0787983098 (pbk.) 9780787983093 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand name products.<br/>Corporate image.<br/>Relationship marketing.<br/>Product management.
<br/><br/><label>Dewey Class. No.: </label>658.827  / FOL