Hospitality marketing / 
edited by Amrik Singh Sudan. 
 - 1st ed. 
 - New Delhi :  Anmol Publications,  2002. 
 - vii, 349 p. ;  22 cm. 
<br/><br/>1. Introduction -- 2. Marketing information systems -- 3. Marketing mix variables -- 4. Marketing analysis - 5. Marketing management -- 6. Marketing research -- 7. Hotel strategies. 
<br/><br/><label>ISBN: </label>8126110686 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Hospitality industry--Marketing.<br/>Hospitality industry--Management.<br/>Hospitality industry.
<br/><br/><label>Dewey Class. No.: </label>647.940688  / HOD