TY  - ADVS
ED  - British Broadcasting Corporation.
TI  - Coke's Water Bomb
T2  - Power your mind
U1  - 658.8 
PY  - 0000///[n.d.]
CY  - Sydney, Australia
PB  - BBC Worldwide
KW  - Marketing
KW  - Business marketing
KW  - Great Britain
N1  - DVD
N2  - "When Coca Cola launched Dasani bottled water in the UK in February, they had high hopes that the success the brand had enjoyed in the States would soon be replicated across Europe. Yet a mere five weeks later - after its source was recealed to be not fresh spring water but the tap waters of Sidcup - it had been withdrawn from sale at a cost of millions of pounds. How could Coca Cola, supposedly one of the most sophisticated marketing organisations in the world, have got this key product launch so badly wrong." -- Back cover
ER  -