Levitt, Theodore,  1925-2006. <br/><br/>
Ted Levitt on marketing 

 - Boston, Mass. :  Harvard Business School Pub.,  2006. 
 - viii, 226 p.  23 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/>Innovative imitation -- Exploit the product life cycle -- Why business always loses -- Production-line approach to service -- The industrialization of service -- Marketing success through differentiation of anything -- Marketing intangible products and product intangibles -- The globalization of markets -- After the sale is over -- Advertising : "the poetry of becoming" -- Creativity is not enough -- Marketing myopia. 
<br/><br/><label>ISBN: </label>1422102068 (pbk.) 9781422102060 (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>Dewey Class. No.: </label>658.8  / LEV