TY  - BOOK
AU  - Sue,Valerie M.
AU  - Ritter,Lois A.
TI  - Conducting online surveys
SN  - 9781412937542 (pbk. : alk. paper)
U1  - 301.028 
PY  - 2007///
CY  - Thousand Oaks
PB  - SAGE
KW  - Social surveys
KW  - Methodology
KW  - Internet questionnaires
N1  - Includes bibliographical references and index; Acknowledgments - Introduction - What is a survey? - Why is a book specific to online survey research needed? - When should an online survey be used? - Online survey studies - Summary - Planning the online survey - E-mail surveys - Internet/Intranet (Web page) surveys - What to consider when buying survey software and selecting a Web survey host - Survey objectives - Survey timelines - Survey research ethics - Summary - Sampling - Populations and samples - Sampling techniques for Internet surveys - Sources of error in online surveys - Summary - Writing survey questions - General considerations - Validity of measurement - Respondent-centered threats to validity - Question format and wording - Level of measurement - Demographic questions - Pretesting - Summary - Designing and developing the survey instrument - Questionnaire design - Making your survey accessible to everyone - Ensuring that participants respond only once - Summary - Conducting the survey - Methods of recruitment - Increasing the response rate - Thank-you notes - Summary - Processing and analyzing the survey data - Planning for data analysis - Tracking the surveys - Creating a codebook for e-mail surveys - Data cleaning - Data transformation - Descriptive statistics - Inferential statistics - Summary - Reporting the survey results - Preliminary considerations - Format of a survey report - Oral presentations - Poster session presentations - Visual aids - Matching survey results to type of display - Distributing results using a Web-based survey development tool - Summary - Concluding comments - Opportunities and challenges in online survey research - Benefits of online surveys - The future of online survey research - Appendix A: Resource guide - Appendix B: Probability sampling review for closed populations - Appendix C: Basic demographic questionnaire - Appendix D: Sample e-mail invitation - Appendix E: Sample snail mail invitation - Appendix F: Review of basic summary statistics - Appendix G: Sample of SurveyMonkey's basic results report - Glossary - References - Index - About the authors
ER  -