TY - ADVS ED - Pumpkin TV (Firm) TI - Product design & mass manufacture: design optimization U1 - 745.2 PY - 2009/// CY - Bristol PB - Pumpkin KW - Industrial design KW - Environmental aspects KW - Manufacturing industries KW - Sustainable design KW - Computer-aided design N2 - "This program takes a high volume, low unit cost product and follows the instructive design process from concept to the manufacturing stage. It shows how good design means less material, and having fewer and simpler components - ensuring cheaper tooling and easier assembly. It illustrates how designers make use of primary and secondary research, the role of aesthetics and function, shape form and colour, and the importance of ergonomics and anthropometrics. This programme look into optimising design and manufacture. It also explores the benefits of CAD in testing, modeling, and rapid prototyping, and examines how it has changed the face of the designers role" ER -