TY  - BOOK
AU  - Kumar,V.
TI  - Managing customers for profit: strategies to increase profits and build loyalty 
SN  - 9780132352215 (hardback)
U1  - 658.812 
PY  - 2008///]
CY  - Upper Saddle River, New Jersey
PB  - Wharton School Publishing
KW  - Customer relations
KW  - Management
KW  - Profit
N1  - Includes bibliographical references and index
ER  -