TY  - BOOK
AU  - Best,Roger J.
TI  - Market-based management: strategies for growing customer value and profitability 
SN  - 9780132848169 (paperback)
U1  - 658.8 
PY  - 2013///]
CY  - Upper Saddle River, New Jersey
PB  - Pearson Education, Inc.
KW  - Marketing
KW  - Management
KW  - Sales force management
N1  - Includes bibliographical references and index
ER  -