TY - BOOK AU - Botsman,Rachel AU - Rogers,Roo TI - What's mine is yours: the rise of collaborative consumption SN - 0061963542 (hbk.) U1 - 339.47 PY - 2010/// CY - New York PB - HarperBusiness KW - Consumption (Economics) KW - Resource allocation KW - Cooperation N1 - Includes bibliographical references and index; Pt. 1: Context. Enough is enough ; All-consuming ; From Generation Me to Generation We --Pt. 2: Groundswell. The rise of collaborative consumption ; Better than ownership ; What goes around comes around ; We are all in this together -- Pt. 3: Implications. Collaborative design ; Community is the brand ; The evolution of collaborative consumption ER -