Czinkota, Michael R.

Principles of international marketing / Michael R. Czinkota, Ilkka A. Ronkainen. - 9e [edition]. - xxviii, 693 pages, 24 variously numbered pages : illustrations (some colour) ; 28 cm

Previous edition published as: International marketing.

Includes bibliographical references and indexes.

9781439041376 (paperback : ISE) 1439041377 (paperback : ISE)


Export marketing.

658.84 / CZI 2010