Czinkota, Michael R. Principles of international marketing / Michael R. Czinkota, Ilkka A. Ronkainen. - 9e [edition]. - xxviii, 693 pages, 24 variously numbered pages : illustrations (some colour) ; 28 cm Previous edition published as: International marketing. Includes bibliographical references and indexes. ISBN: 9781439041376 (paperback : ISE) 1439041377 (paperback : ISE) Subjects--Topical Terms: Export marketing. Dewey Class. No.: 658.84 / CZI 2010