Pride, William M.,  1942- <br/><br/>
Foundations of marketing / 
William M. Pride, O. C. Ferrell. 
 - 4th ed. 
 - Mason, OH :  South-Western, Cengage Learning,  c2011. 
 - xix, 441 p. :  col. ill. ;  28 cm. 
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/><label>ISBN: </label>9781439039441 (pbk.) 1439039445 (pbk.) 9780538756457 (Instructor's ed.) 0538756454 (Instructor's ed.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>Dewey Class. No.: </label>658.8  / PRI 2011