TY  - BOOK
AU  - Pride,William M.
AU  - Ferrell,O.C.
TI  - Foundations of marketing
SN  - 9781439039441 (pbk.)
U1  - 658.8 
PY  - 2011///
CY  - Mason, OH
PB  - South-Western, Cengage Learning
KW  - Marketing
N1  - Includes bibliographical references and indexes
ER  -