TY  - BOOK
AU  - Aaker,David A.
AU  - Joachimsthaler,Erich
TI  - Brand leadership
SN  - 074320767X (pbk.)
U1  - 658.827 
PY  - 2002///, c2000
CY  - [New York], London
PB  - Free Press Business, Simon & Schuster
KW  - Brand name products
KW  - Management
N1  - Originally published: 2000; Includes bibliographical references and index
ER  -