Vivian, John. <br/><br/>
The media of mass communication / 
John Vivian. 
 - 8th ed., 2008 update. 
 - Boston, MA :  Pearson Allyn and Bacon,  c2008. 
 - xxvii, 516 p. :  ill. (some col.) ;  28 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9780205493708 (pbk.) 020549370X (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Mass media.
<br/><br/><label>Dewey Class. No.: </label>302.23  / VIV