Gobe, Marc. Brandjam : humanizing brands through emotional design / by Marc Gobé. - New York : [Boston, Mass.] : Allworth Press ; Design Management Institute, c2007. - xxxii, 319 p. : ill. ; 24 cm. Includes index. Pt 1: Five consumer insights: design inspiration - Pt 2: Seven brand shifts: design exploration - Index. ISBN: 9781581154689 (hardcover) 1581154682 (hardcover) Subjects--Topical Terms: Commercial art.Communication in design.Branding (Marketing) Dewey Class. No.: 741.6 / GOB