TY  - BOOK
AU  - Gobe,Marc
ED  - Design Management Institute (Boston, Mass.)
TI  - Brandjam: humanizing brands through emotional design 
SN  - 9781581154689 (hardcover)
U1  - 741.6 
PY  - 2007///
CY  - New York, [Boston, Mass.]
PB  - Allworth Press, Design Management Institute
KW  - Commercial art
KW  - Communication in design
KW  - Branding (Marketing)
N1  - Includes index; Pt 1: Five consumer insights: design inspiration - Pt 2: Seven brand shifts: design exploration - Index
ER  -