Wood, Marian Burk. <br/><br/>
Essential guide to marketing planning / 
Marian Burk Wood. 
 - Harlow :  Financial Times / Prentice Hall,  2007. 
 - xvii, 268 p. :  ill. ;  25 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/>Ch 1. Introduction to marketing planning - Ch 2. Analysing the current situation - Ch 3. Analysing the customers and markets - Ch 4. Planning segmentation, targeting and positioning - Ch 5. Planning direction, objectives and strategy - Ch 6. Planning for products and brands - Ch 7. Planning for pricing - Ch 8. Planning for channels and logistics - Ch 9. Planning for integrated marketing communication - Ch 10. Supporting the marketing mizx - Ch 11. Planning to measure performance - Ch 12. Controlling marketing and implementation - Appendix: Sample marketing plan: lost legends luxury chocolatier - Index. 
<br/><br/><label>ISBN: </label>9780273713234 (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Planning.
<br/><br/><label>Dewey Class. No.: </label>658.802  / WOO