Review of marketing research Volume 4 / [electronic resource] .
edited by Naresh K. Malhotra.
- Armonk, N.Y. : London : M.E. Sharpe ; Eurospan [distributor], 2008.
- xix, 202 p. : ill.
- Review of marketing research ; 4 .
Includes bibliographical references.
Electronic reproduction. Palo Alto, Calif. : ebrary, 2009. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.