TY - BOOK AU - Knowles,Tim AU - Diamantis,Dimitrios AU - El-Mourhabi,Joudallah Bey TI - The globalization of tourism and hospitality: a strategic perspective SN - 1844800466 (pbk.) U1 - 647.94068 PY - 2004/// CY - London PB - Thomson KW - Tourism KW - Management KW - Hospitality industry KW - Strategic planning N1 - Includes bibliographical references and index; 1. Tourist policy, resorts and life cycle theories - 2. The globalization agenda of tourism - 3. The influences of marketing on travel, tourism and hospitality - 4. Marketing communications - 5. Global branding - 6. Destination image and eco-tourism - 7. Implications for sustainability - 8. Competitive analysis of resorts: a strategic perspective - 9. Institutional pressure and operational aspects of investment in travel and hospitality - 10. Globalization within tourism and hospitality: Strategic implications - 11. Globalization in tourism and hospitality: costs and benefits - 12. Global trends in tourism and hospitality: a focus on South America, Asia-Pacific and the Middle East ER -