Kumar, V.,  1957- <br/><br/>
Managing customers for profit :  strategies to increase profits and build loyalty / 
V. Kumar. 
 - xx, 296 pages :  illustrations ;  24 cm 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9780136117407 (paperback) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Customer relations--Management.<br/>Profit.
<br/><br/><label>Dewey Class. No.: </label>658.812  / KUM 2008