Nagle, Thomas T., 1951- The strategy and tactics of pricing : a guide to growing more profitably / Thomas T. Nagle, Georg Müller. - Sixth edition. - xx, 331 pages : illustrations ; 25 cm Includes bibliographical references and index. ISBN: 9781138737518 Subjects--Topical Terms: Pricing.Marketing--Decision making.Profit. Dewey Class. No.: 658.816 / NAG 2018