TY  - BOOK
AU  - Nagle,Thomas T.
AU  - Müller,Georg
TI  - The strategy and tactics of pricing: a guide to growing more profitably 
SN  - 9781138737518
U1  - 658.816 
PY  - 2018///
CY  - New York, London
PB  - Routledge, Taylor & Francis Group
KW  - Pricing
KW  - Marketing
KW  - Decision making
KW  - Profit
N1  - Includes bibliographical references and index
ER  -