Morris, Trevor.

Public relations for Asia / Trevor Morris & Simon Goldsworthy. - Hampshire : Palgrave Macmillan, c2008. - xi, 233 p. : ill. ; 24 cm.

Includes index.

Part I: Understanding public relations -- Part II: Strategy and planning -- Part III: Skills -- Part IV: The future of public relations in Asia.

0230549411 (alk. paper) 9780230549418 (alk. paper)


Public relations--Asia.

659.2095 / MOR