TY  - ADVS
ED  - D.E. Visuals (Firm)
TI  - Branding, packaging and labeling
U1  - 658.827 
PY  - 1992///
CY  - Sunrise, Fla.
PB  - D. E. Visuals
KW  - Brand name products
KW  - United States
KW  - Labels
KW  - Law and legislation
KW  - Marketing
N2  - Discussion and examples of branding, packaging and labeling as they relate to marketing strategy. Covers manufacturer and private brands, generics, brand familiarity, product packaging and labeling and considerations to gain shelf impact
ER  -