TY  - BOOK
AU  - Thompson,Arthur A.
AU  - Gamble,John
AU  - Strickland,A.J.
TI  - Strategy: winning in the marketplace : core concepts, analytical tools, cases 
SN  - 007121514x (pbk.) (Int. ed.)
U1  - 658.4012 
PY  - 2004///
CY  - Boston, Mass.
PB  - McGraw-Hill
KW  - Strategic planning
KW  - Industrial management
KW  - Conglomerate corporations
KW  - Management
KW  - Case studies
N1  - Includes indexes
ER  -