The culture code : an ingenious way to understand why people around the world buy and live as they do /
Clotaire Rapaille.
- 1st ed.
- New York : Broadway Books, c2006.
- x, 213 p. ; 21 cm.
Includes index.
The birth of a nation -- The growing pains of an adolescent culture -- Living on the axis -- First comes survival -- Moving beyond the biological scheme -- Working for a living -- Learning to live with it -- More is more -- Just put that Alibi on my gold card -- Who do these upstarts think they are? -- Parting of the red sea optional -- Never growing up, never giving up.
9780767920575 (pbk.)
Social perception. Cognition and culture. National characteristics. Consumer behavior--Psychological aspects.