TY - BOOK AU - Rapaille,Clotaire TI - The culture code: an ingenious way to understand why people around the world buy and live as they do SN - 9780767920575 (pbk.) U1 - 305.8 PY - 2006/// CY - New York PB - Broadway Books KW - Social perception KW - Cognition and culture KW - National characteristics KW - Consumer behavior KW - Psychological aspects N1 - Includes index; The birth of a nation -- The growing pains of an adolescent culture -- Living on the axis -- First comes survival -- Moving beyond the biological scheme -- Working for a living -- Learning to live with it -- More is more -- Just put that Alibi on my gold card -- Who do these upstarts think they are? -- Parting of the red sea optional -- Never growing up, never giving up ER -