McNair, Brian,  1959- <br/><br/>
An introduction to political communication / 
Brian McNair. 
 - 4th ed. 
 - London :  Routledge,  2007. 
 - xvii, 222 p. :  ill. ;  24 cm. 
 - Communication and society. .
<br/><br/>Includes bibliographical references (p. 205-217) and index. 
<br/><br/>I. Politics in the age of mediation: 1. Politics in the age of mediation - 2. Politics, democracy and the media - 3. The effects of political communication - 4. The political media - 5. The media as political actors -- II. Communicating politics: 6. Party political communication I: advertising - 7. Party political communication II: political public relations - 8. Pressure-group politics and the oxygen of publicity - 9. International political communication - 10. Conclusion: performance politics and the democratic process. 
<br/><br/><label>ISBN: </label>041541069X (pbk.) 9780415410694 (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Communication in politics.
<br/><br/><label>Dewey Class. No.: </label>324.73  / MAC