Laudon, Kenneth C., 1944-

E-commerce : business, technology, society / E-commerce 2019 Kenneth C. Laudon, Carol Guercio Traver. - Fifteenth edition. Global edition. - 912 pages : illustrations ; 26 cm

Includes bibliographical references and index.

9781292303178


Electronic commerce.
Internet marketing.
Information technology.

658.872 / LAU 2020