Malhotra, Naresh K. <br/><br/>
Marketing research :  an applied approach / 
Naresh K. Malhotra, David F. Birks. 
 - Revised 2nd European edition. 
 - xxiii, 753 pages :  illustrations ;  27 cm +  1 CD-ROM (4 3/4 in.) 
<br/><br/> Previous edition: 2000. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0273695304 (paperback) 9780273695301 (paperback) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research.<br/>Marketing research--Methodology.
<br/><br/><label>Dewey Class. No.: </label>658.83  / MAL