TY  - BOOK
AU  - Malhotra,Naresh K.
AU  - Birks,David F.
TI  - Marketing research: an applied approach 
SN  - 0273695304 (paperback)
U1  - 658.83 
PY  - 2006///
CY  - Harlow
PB  - Financial Times Prentice Hall
KW  - Marketing research
KW  - Methodology
N1  - Previous edition: 2000; Includes bibliographical references and index
ER  -