Smith, P. R.  1957- <br/><br/>
eMarketing excellence :  the heart of ebusiness / 
 E Marketing excellence 
P.R. Smith and Dave Chaffey. 
 - 2nd ed. 
 - Oxford ;  Burlington, MA :  Elsevier/Butterworth-Heinemann,  2005. 
 - xviii, 372 p. :  ill. ;  25 cm. 
 - E-marketing essentials .
<br/><br/> Previous ed.: 2002. 
<br/><br/>Includes bibliographical references and index. Includes Web resources. 
<br/><br/>1. Introduction to e-marketing - 2. ReMix - 3.E-models - 4. E-customers - 5. E-tools - 6. Site design - 7. Traffic building - 8. E-CRM - 9. E-business - 10. E-planning. 
<br/><br/><label>ISBN: </label>0750663596 (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Internet marketing.
<br/><br/><label>Dewey Class. No.: </label>658.8002854678  / SMI