TY  - BOOK
AU  - Smith,P.R.
AU  - Chaffey,Dave
TI  - eMarketing excellence: the heart of ebusiness 
SN  - 0750663596 (pbk.)
U1  - 658.8002854678 
PY  - 2005///
CY  - Oxford, Burlington, MA
PB  - Elsevier/Butterworth-Heinemann
KW  - Internet marketing
N1  - Previous ed.: 2002; Includes bibliographical references and index; Includes Web resources; 1. Introduction to e-marketing - 2. ReMix - 3.E-models - 4. E-customers - 5. E-tools - 6. Site design - 7. Traffic building - 8. E-CRM - 9. E-business - 10. E-planning
ER  -