TY - BOOK AU - Veloso,Maria TI - Web copy that sells: the revolutionary formula for creating killer copy that grabs their attention and compels them to buy SN - 9780814432518 U1 - 658.872 PY - 2013///] CY - New York PB - American Management Association KW - Electronic commerce KW - Web sites KW - Design KW - Internet marketing KW - Internet advertising N1 - Includes bibliographical references and index ER -