TY  - BOOK
AU  - Messaris,Paul
TI  - Visual persuasion: the role of images in advertising 
SN  - 0803972466 (pbk.)
U1  - 659.1042 
PY  - 1997///
CY  - Thousand Oaks
PB  - SAGE
KW  - Advertising
KW  - Psychological aspects
KW  - Visual communication
KW  - Commercial art
N1  - Includes bibliographical references (p. 275-288) and index; Part 1: Image as simulated reality: 1. Pictures and reality - 2. Vidual form and style - 3. Can pictures bridge cultures? -- Part 2: Image as evidence: 4. Visual truth, visual lies -- Part 3: Image as implied selling proposition: 5. Editing and montage - 6. Showing the unspoken
ER  -