TY  - BOOK
AU  - Coomber,S.
TI  - Branding
SN  - 18411224109 (pbk.)
U1  - 658.827 
PY  - 2002///
CY  - Oxford
PB  - Capstone Pub
KW  - Brand name products
KW  - Trademarks
N1  - Introduction to branding - Definition of terms: what is a brand? - The evolution of brands - The e-dimension: e-branding - The global dimension - The state of the art - In practice: branding success stories - Key concepts and thinkers - Resources - Ten steps to making branding work
ER  -