TY - BOOK AU - Hammond,James ED - ebrary, Inc. TI - Branding your business: promoting your business, attracting customers and standing out in the market place T2 - Sunday Times business enterprise series AV - HF5415.1255 .H36 2008eb U1 - 658.8/27 22 PY - 2008/// CY - London, Philadelphia PB - Kogan Page Limited KW - Branding (Marketing) KW - Management KW - Consumer behavior KW - Brand name products KW - Psychological aspects KW - Senses and sensation KW - Communication in marketing KW - Electronic books KW - local N1 - At head of title: The Sunday times; Includes bibliographical references (p. [247]-249) and index; Electronic reproduction; Palo Alto, Calif.; ebrary; 2009; Available via World Wide Web; Access may be limited to ebrary affiliated libraries UR - http://ezproxy.taylors.edu.my/login?url=http://site.ebrary.com/lib/taylorscollege/Doc?id=10233419 ER -