TY  - BOOK
AU  - Mortensen,Kurt W.
ED  - ebrary, Inc.
TI  - Maximum influence: the 12 universal laws of power persuasion 
AV  - BF637.P4 M67 2004eb
U1  - 153.8/52 22
PY  - 2004///
CY  - New York
PB  - American Management Association
KW  - Persuasion (Psychology)
KW  - Influence (Psychology)
KW  - Success
KW  - Psychological aspects
KW  - Electronic books
KW  - local
N1  - Includes bibliographical references and index; Introduction -- The power of persuasion -- The 12 universal laws of power persuasion -- Law of dissonance -- Law of obligation -- Law of connectivity -- Law of social validation -- Law of scarcity -- Law of verbal packaging -- Law of contrast -- Law of expectations -- Law of involvement -- Law of esteem -- Law of association -- Law of balance -- Your pre-persuasion checklist -- Epilogue; Electronic reproduction; Palo Alto, Calif.; ebrary; 2009; Available via World Wide Web; Access may be limited to ebrary affiliated libraries
UR  - http://ezproxy.taylors.edu.my/login?url=http://site.ebrary.com/lib/taylorscollege/Doc?id=10057981
ER  -