Zikmund, William G. <br/><br/>
Exploring marketing research / 
William G. Zikmund, Barry J. Babin. 
 - 10th ed. 
 - Australia :  South-Western/Cengage Learning,  c2010. 
 - xxii, 714 p. :  col. ill. ;  28 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9780324788617 (pbk. : ISE) 0324788614 (pbk. : ISE) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research.<br/>Marketing research--Computer network resources.
<br/><br/><label>Dewey Class. No.: </label>658.83  / ZIK 2010