Market research best practice :  30 visions for the future / 
edited by Peter Mouncey, Frank Wimmer. 
 - Chichester, England :  John Wiley,  c2007. 
 - xxxv, 678 p. :  ill. ;  24 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/>1. Facilitating decision-making - 2. Knowledge management - 3. New methodologies - 4. Modelling - 5. Facilitating diversity - 6. Best practice case studies - Index. 
<br/><br/><label>ISBN: </label>9780470065273 (hbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research.
<br/><br/><label>Dewey Class. No.: </label>658.83  / MAR