TY  - BOOK
AU  - Mouncey,Peter
AU  - Wimmer,Frank
TI  - Market research best practice: 30 visions for the future 
SN  - 9780470065273 (hbk.)
U1  - 658.83 
PY  - 2007///
CY  - Chichester, England
PB  - John Wiley
KW  - Marketing research
N1  - Includes bibliographical references and index; 1. Facilitating decision-making - 2. Knowledge management - 3. New methodologies - 4. Modelling - 5. Facilitating diversity - 6. Best practice case studies - Index
ER  -