Gettins, Dominic. <br/><br/>
How to write great copy :  learn the unwritten rules of copywriting / 
Dominic Gettins. 
 - 2nd ed. 
 - London :  Kogan Page,  2006. 
 - xvi, 192 p. :  ill. ;  24 cm. 
<br/><br/> First published as The Unwritten Rules of Copywriting, 2000 
<br/><br/>Includes bibliographical references (p. 185-187) and index. 
<br/><br/><label>ISBN: </label>0749446633 (pbk.) 9780749446635 (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising copy--Handbooks, manuals, etc.
<br/><br/><label>Dewey Class. No.: </label>659.132  / GET 2006