Putting heads on beds : the complete practical guide to marketing your independent hotel or guest accommodation /
Michael Cockman.
- Oxford : How to Books, 2006.
- xix, 313 p. ; 24 cm.
Includes bibliographical references and index.
Part 1: Getting started: 1. Where are you now? - 2. Where do you want to be? - 3. What help do you need? -- Part 2: Reaching your prospects: 4. Using personal contact - 5. Direct marketing - 6. Advertising - 7. Media relations - 8. Promotional materials and activity -- Part 3: Getting where you want to be: 9. How do you price to maximise revenue? - 10. How do you make systems and data work for you? - 11. What tactics can you use to develop revenue? - 12. Planning your marketing activity.