TY  - BOOK
AU  - Cockman,Michael
TI  - Putting heads on beds: the complete practical guide to marketing your independent hotel or guest accommodation 
SN  - 1845281179 (pbk.)
U1  - 647.940688 
PY  - 2006///
CY  - Oxford
PB  - How to Books
KW  - Hospitality industry
KW  - Marketing
KW  - Advertising
KW  - Planning
N1  - Includes bibliographical references and index; Part 1: Getting started: 1. Where are you now? - 2. Where do you want to be? - 3. What help do you need? -- Part 2: Reaching your prospects: 4. Using personal contact - 5. Direct marketing - 6. Advertising - 7. Media relations - 8. Promotional materials and activity -- Part 3: Getting where you want to be: 9. How do you price to maximise revenue? - 10. How do you make systems and data work for you? - 11. What tactics can you use to develop revenue? - 12. Planning your marketing activity
ER  -